What is AI and how can coaches use it to save time and attract clients? I know, just hearing “AI” can sound intimidating. I’ll be honest—I used to feel the same way. When I first heard about it, I thought, nope, not for me. I was convinced it would make me sound robotic or take the heart out of my business. But then I actually gave it a chance, and wow, my whole perspective changed.
The truth is, AI isn’t this big scary thing only tech people understand. It’s simply technology designed to think, learn, and create—kind of like a super-smart helper that works really fast. Think about how you might ask Alexa for the weather or to play your favorite song. Tools like ChatGPT work the same way, only instead of giving you the forecast, they can help you brainstorm social media posts, draft emails, or come up with client-attracting ideas.
And here’s the key: AI doesn’t replace you. You are still the heart and soul of your business. AI just helps you work smarter so you can spend more time on what really matters—coaching and connecting with people. For example, if you’ve ever sat staring at a blank screen trying to write a post, AI can break that stuck feeling in seconds. Type in your ideas or the goal of your post, and it gives you something to start with. You can tweak it, add your voice, and make it your own.
I use AI almost daily now. Sometimes I’ll ask it for five prompts every coach needs to have in their toolkit, or I’ll have it act like my dream client who’s struggling with marketing and tell me what she might be Googling at 2 a.m. when she’s stressed. The answers spark ideas I might never have thought of, and that’s what saves me time. It doesn’t mean I copy and paste. I always refine what it gives me, but it’s like having a brainstorming partner on call 24/7.
Now, I won’t sugarcoat it—AI isn’t perfect. Sometimes it gives vague answers, and I have to say, “No, break that down more.” But that’s okay, because once you get the hang of it, it feels natural. And you don’t have to learn everything at once. Start with one tool—I recommend ChatGPT—and just play with it. You don’t even have to pay for the upgrade if you don’t want to. The free version works beautifully for most coaching tasks.
So why should coaches care about AI? Because it’s changing the way business is done, and those of us who learn how to use it wisely stand out. It helps us create content faster, reach more people, and still keep our unique voice. Some coaches are even starting to use AI tools inside their programs, which I think is so smart. Imagine giving your clients extra prompts or resources created with the help of AI—it makes your coaching even more valuable.
The bottom line is this—you don’t have to be tech savvy or perfect to use AI in your business. You just have to be willing to try. Stay true to your voice, let AI do some of the heavy lifting, and keep showing up for your clients. The more you lean into it, the more you’ll see how it helps you grow without burning out.
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