Ep 5: How to Enter Mid-Level Craft Shows and Select the Perfect Inventory

In this episode, we're diving deep into the world of medium-sized craft shows. These shows are a step up from the smaller ones, typically spanning two days, requiring set up on a Thursday with shows on Friday and Saturday, or set up on a Saturday with shows on both Saturday and Sunday. We'll explore how much inventory you should have, whether these shows are worth your time and money, and share tips to ensure your success.

Medium-sized craft shows are a significant step up from smaller, community-based events. These shows usually run for two days and attract a larger audience, which means more potential customers for your products. The setup typically begins the day before the event, giving you ample time to arrange your booth and ensure everything looks perfect. These shows often have a higher entry fee, but the increased foot traffic and sales opportunities can make them well worth the investment.

One of the key elements to success at a medium-sized craft show is having the right amount of inventory. You want to ensure you have enough products to last both days of the show. It's essential to consider that the busiest day is usually the first full day of the event. For instance, if the show runs Friday and Saturday, Friday will likely see the most traffic. A good rule of thumb is to have at least 24 to 30 items, allowing you to sell out on the first day and still have products for the second day. Always plan for the possibility of multiple purchases from a single customer.

Choosing the right medium-sized craft show to participate in requires some research. Look for shows that have been established for several years, as they are more likely to attract a consistent crowd. Newer shows might be less predictable in terms of attendance and sales. Always ask the event promoter about expected attendance and advertising efforts. A well-advertised show with a confident promoter is more likely to yield a good turnout, making your investment worthwhile.

Medium-sized craft shows can be physically demanding, so it's crucial to be prepared. Make sure you have a trolley or cart to help transport your items from your vehicle to your booth. Plan to arrive early to secure any communal trolleys that might be available. Additionally, pack a change of clothes, snacks, and drinks to keep you energized throughout the day. The setup and takedown process can be exhausting, so taking care of your physical well-being is vital to ensure you can remain enthusiastic and engaging with your customers.

One of the hidden benefits of participating in medium-sized craft shows is the opportunity to network with other vendors. Building relationships with your fellow crafters can provide valuable insights into other successful shows and potential collaborations. Vendors often have first-hand knowledge about which shows are worth attending and which ones to avoid. They can also offer support, such as watching your booth if you need a quick break. Make a point to chat with the vendors around you and exchange information about future events.

Every craft show is a learning experience, whether it's a smashing success or a disappointing flop. Use each event to gather information on what works best for your setup, inventory, and customer engagement strategies. Pay attention to which products attract the most interest and refine your approach based on feedback.

Remember, even less successful shows provide valuable lessons that can help you improve and grow your business. Keep a positive attitude, and view each show as a stepping stone toward greater success.

In conclusion, stepping up to medium-sized craft shows can be a fantastic way to grow your business and reach a broader audience.