As I sat sipping lemon ginger tea on Christmas Eve, reflecting on both my craft business and my coaching business, I had to get real with myself: some of my 2024 strategies worked, and some didn’t. And that’s okay.
Like many of you, I’ve had seasons where I didn’t show up consistently. In fact, I took three months completely off from my craft business — and let’s be honest, that was thousands of dollars I could have earned, gone. As a coach, I’ve had steady clients, but even then, you always have to think about what’s next. When those contracts wrap up, how will you continue to attract new clients?
That’s what got me thinking about a business resolution for 2025. Instead of just creating New Year’s resolutions like eating healthier or hitting the gym, I want you to consider making resolutions for your business. What strategies need to shift? What outdated habits do you need to release? And what new approaches can you embrace so your business can truly thrive?
Why Business Resolutions Matter
As entrepreneurs, we love to plan. But sometimes our “plans” end up as overthinking instead of action. Creating a business resolution grounds you in clear, intentional strategies for growth.
For example:
- Are you creating a content strategy that actually leads people toward your offers?
- Do you know where your last client came from? (Did you ask them?)
- Are you showing up where your ideal clients actually hang out — or just where it feels comfortable?
The truth is, strategies shift. What worked in 2022 or 2023 doesn’t necessarily work now. Social media is changing fast. Algorithms limit your reach. And if you’re relying on platforms you don’t control, you might be holding your business back.
My Own 2025 Shift
Here’s me being fully transparent: I’m switching things up in 2025.
For years, I leaned heavily on Facebook. But between constant algorithm changes, warnings that made no sense, and content that rarely reached my audience, I knew I couldn’t keep building on shaky ground.
So here’s my new focus:
- Podcasting (hello, you’re reading this from Queens Rise to CEO! 💕)
- YouTube for evergreen content that works long after it’s published.
- And yes, still keeping a presence on Facebook — but shifting my energy into platforms that give me longevity and control.
This is my business resolution: to build a strategy that isn’t dependent on algorithm luck, but on consistent, evergreen connection.
Questions to Ask Yourself for 2025
If you’re ready to create your own business resolutions, here are a few reflection points:
- What do I need to stop doing?
Maybe it’s overthinking. Maybe it’s showing up inconsistently. Maybe it’s pouring energy into a platform that doesn’t serve you anymore. - Where do I need to be more consistent?
Is it weekly content? Booking discovery calls? Reaching out to boutiques or booking craft shows? - Am I aligning my content with my offers?
Every post, video, or podcast should move your audience a step closer to working with you. - Am I willing to embrace new strategies?
Whether it’s starting your own podcast, testing YouTube, or joining a mastermind, be open to change.
A Word for My Crafters
If you’re a maker, your 2025 strategy should include quality craft shows. Do your research — skip the brand-new shows with low traffic. Instead, invest in shows that have been around for years and know how to advertise. The right venue can mean the difference between a $200 day and a $2,000 day.
And don’t forget: build your community, not just your sales. If you open a Facebook group for your products, ask fun, engaging questions about your customers’ preferences (like favorite colors or styles). Get the right people in, not just more people.
My Biggest Lesson of All
One of the best lessons I’ve ever learned from my own coach is this:
👉 You can’t want someone’s success more than they do.
👉 You can’t want someone’s success more than they do.
That applies to your clients — and it applies to you. If you’re half-in, your results will be half-there. But if you commit fully to your 2025 business resolution, your future self will thank you.
So here’s my challenge: take some time this week to write down your own business resolution. Make it specific, make it doable, and most importantly — commit to it.
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