Scaling beyond one-on-one coaching can feel both exciting and scary — especially when you’re thinking about launching your very first group program. Maybe your calendar is filling up, maybe you’re repeating the same lessons on different calls, or maybe you just feel that nudge that it’s time for more impact. If that’s you, this is your sign that you don’t have to wait until everything feels “perfect.”
In today’s post, I’m breaking down the real talk on when and how to start your first group program. We’ll talk about why group coaching is more than just scaling — it’s about building a supportive community where transformation happens. Plus, I’ll share a story of how one of my clients used AI to plan and promote her first group and signed six women with ease.
Why Group Coaching Creates More Than Scale
Yes, group programs help you serve more clients without adding more hours, but that’s not the only magic. Group coaching creates a community where clients can learn from each other, cheer each other on, and feel less alone on the journey. Some of the most powerful breakthroughs don’t come from the coach — they come from the shared wisdom of the group.
How do you know it’s time? Maybe your calendar feels too full, you notice yourself teaching the same strategies on repeat, or you just feel a pull to reach more people at once. These are all signs that you’re ready to step into a group coaching model. You don’t need to be “further along” or have thousands of followers to get started. What you need is the willingness to bring a small group together and guide them through a transformation.
It’s normal to wonder: What if no one signs up? What if I’m not ready? What if it flops? Here’s the truth — your first group doesn’t need to be big. You can start with four to six women and that’s more than enough. Small groups often feel more intimate and supportive, which can actually create deeper results. Instead of focusing on the “what ifs,” shift your energy to creating a simple offer and inviting the right people into it.
A Real Success Story
One of my AI Client Attraction Club members recently launched her first group program. She was terrified at first and convinced no one would join. But together we used ChatGPT to map out her content and promotion plan. The result? Six women joined her program, and she told me, “For the first time, I didn’t feel like I was winging it.” That’s the power of having a system that takes the pressure off and gives you confidence in your process.
If you’ve been feeling that nudge to scale beyond one-on-one coaching, let this be your reminder that you don’t have to wait until everything is perfectly mapped out. Start small, keep it simple, and trust that your message will connect with the right women. And if you’re ready for tools and guidance to make the process easier, inside the AI Client Attraction Club I show you exactly how to use ChatGPT to plan and promote your programs without the stress.
When I first started my coaching business, I didn't have a niche. I wanted to help everybody, which drove me crazy and led to burnout. It became clear that trying to be everything to everyone was not sustainable.
Finding your niche is essential because it allows you to focus your efforts, tailor your services, and connect deeply with a specific audience. This focus helps you become an expert in your area, making it easier for clients to find and trust you.
My Personal Journey: From Chaos to Clarity
In the beginning, my approach was scattered. I thought I could help anyone with anything, but this lack of focus led to confusion and frustration. I had to take a step back and really think about who I wanted to serve. It wasn’t an overnight revelation; it took time and reflection. Eventually, I realized that I excelled at helping new coaches and creative women. This clarity not only improved my business but also brought me a sense of fulfillment as I saw my clients thrive.
Identifying Your Ideal Client
One of the first steps in finding your niche is identifying your ideal client. Ask yourself, who do you enjoy working with the most? What are their specific needs, goals, and challenges? The more detailed you can be, the better. Your ideal client should resonate with your values, your expertise, and the type of transformation you are passionate about providing. For example, I love working with women who are just starting their coaching or crafting business and are eager to learn and grow.
Strategies for Niche Discovery
There are several strategies you can use to discover your niche:
Reflect on Your Passions and Strengths: Think about what you love doing and what you are good at. Your niche should align with your passions and strengths to ensure you remain motivated and credible.
Market Research: Look at the market and see where there is a gap. What problems are not being addressed? What can you offer that is unique?
Test and Iterate: Don’t be afraid to experiment with different niches. Offer various services, see what resonates with your audience, and refine your approach based on feedback.
Aligning Your Niche with Your Programs
Once you’ve identified your niche, it’s important to align it with your programs and services. Your niche should be reflected in everything you offer, from your coaching packages to your marketing materials. This consistency helps build your brand and makes it clear to potential clients what you specialize in. For instance, I focus on organic marketing, client attraction, and social media strategies for new coaches and creative women, ensuring my programs directly address their needs.
Embracing Your Unique Path
Remember, your niche is unique to you. It’s a combination of your experiences, skills, and passions. Don’t compare yourself to others; instead, embrace what makes you different. Your unique perspective is what will attract your ideal clients and set you apart in the crowded coaching industry. Stay true to yourself, and let your authenticity shine through in your niche.
Finding your niche is a journey, and it requires introspection, patience, and a willingness to adapt.
By focusing on what you love, identifying your ideal client, and aligning your niche with your programs, you can create a thriving coaching business that feels authentic and fulfilling.
Remember, you’ve got this! Keep pushing forward, and watch how finding your niche transforms not only your business but also your life.
Until next time, stay inspired, stay focused, and keep rising to your CEO potential.
In this episode, I’ll share insights on how to authentically attract clients by being yourself and leveraging your unique story. We’ll discuss why it's important to build a genuine connection with potential clients and how to foster trust and rapport. I’ll also touch on some of my personal experiences and strategies that have helped me and my clients achieve success without the overwhelm. So, if you’re ready to stop chasing one-size-fits-all solutions and start embracing your unique journey, tune in and let’s make some magic happen together.
