What is AI and how can coaches use it to save time and attract clients? I know, just hearing “AI” can sound intimidating. I’ll be honest—I used to feel the same way. When I first heard about it, I thought, nope, not for me. I was convinced it would make me sound robotic or take the heart out of my business. But then I actually gave it a chance, and wow, my whole perspective changed.
The truth is, AI isn’t this big scary thing only tech people understand. It’s simply technology designed to think, learn, and create—kind of like a super-smart helper that works really fast. Think about how you might ask Alexa for the weather or to play your favorite song. Tools like ChatGPT work the same way, only instead of giving you the forecast, they can help you brainstorm social media posts, draft emails, or come up with client-attracting ideas.
And here’s the key: AI doesn’t replace you. You are still the heart and soul of your business. AI just helps you work smarter so you can spend more time on what really matters—coaching and connecting with people. For example, if you’ve ever sat staring at a blank screen trying to write a post, AI can break that stuck feeling in seconds. Type in your ideas or the goal of your post, and it gives you something to start with. You can tweak it, add your voice, and make it your own.
I use AI almost daily now. Sometimes I’ll ask it for five prompts every coach needs to have in their toolkit, or I’ll have it act like my dream client who’s struggling with marketing and tell me what she might be Googling at 2 a.m. when she’s stressed. The answers spark ideas I might never have thought of, and that’s what saves me time. It doesn’t mean I copy and paste. I always refine what it gives me, but it’s like having a brainstorming partner on call 24/7.
Now, I won’t sugarcoat it—AI isn’t perfect. Sometimes it gives vague answers, and I have to say, “No, break that down more.” But that’s okay, because once you get the hang of it, it feels natural. And you don’t have to learn everything at once. Start with one tool—I recommend ChatGPT—and just play with it. You don’t even have to pay for the upgrade if you don’t want to. The free version works beautifully for most coaching tasks.
So why should coaches care about AI? Because it’s changing the way business is done, and those of us who learn how to use it wisely stand out. It helps us create content faster, reach more people, and still keep our unique voice. Some coaches are even starting to use AI tools inside their programs, which I think is so smart. Imagine giving your clients extra prompts or resources created with the help of AI—it makes your coaching even more valuable.
The bottom line is this—you don’t have to be tech savvy or perfect to use AI in your business. You just have to be willing to try. Stay true to your voice, let AI do some of the heavy lifting, and keep showing up for your clients. The more you lean into it, the more you’ll see how it helps you grow without burning out.
Have you ever hit that point in your coaching business where you’re just sitting there thinking, “What the heck am I doing? Why isn’t my strategy working? Why aren’t clients showing up?”
First of all, let me say this: you’re not doing anything wrong. Every single coach I know—yes, even the ones who look like they’re killing it online—hits this wall at some point. A strategy that worked beautifully last month suddenly stops working. Social media changes overnight. Life pulls your focus somewhere else. And before you know it, you’re spinning your wheels in what I like to call the coach’s rut.
And honestly? It’s way more common than you think. But the good news is, you don’t have to stay stuck there.
Here’s what I’ve noticed: a lot of ruts happen when we’re leaning too hard on someone else’s strategy instead of building our own. Or when a platform changes and suddenly all the posts that used to get likes and comments are just…crickets. Sometimes it’s from scrolling and comparing ourselves to that coach with the big group or shiny funnel. And other times, it’s that little voice of imposter syndrome whispering, “Are you really cut out for this?”
But here’s the truth: even the most successful coaches feel this way sometimes. What matters most is how you move through it.
For me, the first thing I always do is pause and write it out. I grab a notebook and ask myself, what actually triggered this feeling? Was it a post that flopped? A no from a client? Or was I just spending too much time watching someone else’s highlight reel? Getting it out on paper clears the fog so I don’t carry those doubts into whatever I try next.
Then I test. And when I say test, I don’t mean I overhaul my whole business. I mean I pick one new strategy and try it. Last year I tried everything—Facebook groups, freebies, collaborations. Some worked for a while, then flatlined. Others didn’t do a thing. This year, I shifted focus to my email list, and honestly? It’s been a total game-changer. In just three weeks, my list grew from 347 to 511 subscribers. That’s 150 new potential clients I can connect with directly, without stressing about algorithms. If you don’t have an email list yet, I can’t recommend it enough.
The key, though, is sticking with it. We all want quick results, but the truth is, two weeks isn’t enough time to know if something’s working. Whatever you choose—email, YouTube, podcasting—commit to it for at least three months.
That consistency is what takes you from rut to momentum.
And let me say one more thing, because this one’s important. Sometimes we stay stuck because we make it too hard for clients to say yes. I’m all for charging your worth, but offering flexible payment plans doesn’t mean you’re discounting yourself. It just means you’re making your coaching more accessible. And for the right client, that can be the difference between them hesitating or jumping in.
So if you find yourself in the coach’s rut, remember this: you’re not alone. Pause and figure out what triggered it. Choose one strategy that feels good and give it time to actually work. Be open to flexibility when it comes to clients saying yes. And most of all, remind yourself that the right client is already out there waiting for you. Keep showing up in a way that feels aligned, and they’ll find you.
As a new year approaches, it’s easy to feel a mix of excitement and dread about what lies ahead. You’ve got big goals and an even bigger vision for your business, but just thinking about creating a strategy feels overwhelming. Where do you even begin when your to-do list is endless, and time feels like your biggest enemy?
The good news? Building a business strategy that works doesn’t have to leave you feeling stuck or spinning in circles. With the right approach, you can go from feeling overwhelmed to confidently organized—and ready to tackle 2025 like the boss you are. Here’s how to create a strategy that turns your goals into actionable steps while keeping your sanity intact.
Start with your Big Picture Vision
Before diving into the details, take a moment to zoom out and dream big. What do you want your business to look like by the end of 2025? Think beyond numbers—consider your impact, lifestyle, and the kind of work that lights you up.
Once you’ve clarified your vision, reverse-engineer it. Break that big-picture goal into smaller milestones and tasks that will move the needle forward. By starting with the end in mind, you’ll have a clear roadmap instead of feeling like you’re wandering aimlessly.
Prioritize, Then Plan
The number one cause of overwhelm? Trying to do everything at once. Instead, focus on what will make the biggest difference for your business. What are the top three priorities that will help you reach your vision?
Once you’ve identified your priorities, map out a quarterly or monthly plan to tackle them. This structure will help you focus on fewer things at a time, giving you the bandwidth to do them well instead of juggling too much and getting stuck.
Simplify Your Tools and Systems
The right tools can make or break your strategy. If your current systems are too complicated or spread across too many platforms, it’s time to simplify. Choose one or two tools that work best for your workflow and stick with them.
For example, project management tools like Trello or Asana can help you stay organized, while a simple calendar can keep you on track with deadlines. The key is finding tools that make your life easier, not more stressful.
Build Flexibility into Your Plan
A rigid strategy often leads to burnout. Life happens, and business plans need to adapt. Schedule regular check-ins—monthly or quarterly—to evaluate what’s working and what isn’t.
Give yourself permission to pivot if something isn’t serving your goals. Flexibility doesn’t mean abandoning your strategy; it’s about adjusting to stay aligned with your vision and values.
Focus on Progress, Not Perfection
It’s tempting to wait until you’ve figured out every detail before taking action, but perfectionism is the enemy of progress. A strategy that works is one you can actually implement, even if it’s not flawless.
Celebrate small wins along the way and learn from the bumps in the road. Remember, building a business is a journey, not a race. Consistent action over time will always outperform waiting for the perfect plan.
Conclusion: Create a Strategy that Empowers You
With a clear vision, focused priorities, simplified systems, and flexibility, you can build a 2025 business strategy that truly works for you. The goal isn’t to create a rigid set of rules but a framework that empowers you to move forward with clarity and purpose.
Let this be the year you leave overwhelm behind and step confidently into a more organized, successful version of your business. What’s the first step you’ll take to make it happen?
As I sat sipping lemon ginger tea on Christmas Eve, reflecting on both my craft business and my coaching business, I had to get real with myself: some of my 2024 strategies worked, and some didn’t. And that’s okay.
Like many of you, I’ve had seasons where I didn’t show up consistently. In fact, I took three months completely off from my craft business — and let’s be honest, that was thousands of dollars I could have earned, gone. As a coach, I’ve had steady clients, but even then, you always have to think about what’s next. When those contracts wrap up, how will you continue to attract new clients?
That’s what got me thinking about a business resolution for 2025. Instead of just creating New Year’s resolutions like eating healthier or hitting the gym, I want you to consider making resolutions for your business. What strategies need to shift? What outdated habits do you need to release? And what new approaches can you embrace so your business can truly thrive?
Why Business Resolutions Matter
As entrepreneurs, we love to plan. But sometimes our “plans” end up as overthinking instead of action. Creating a business resolution grounds you in clear, intentional strategies for growth.
For example:
- Are you creating a content strategy that actually leads people toward your offers?
- Do you know where your last client came from? (Did you ask them?)
- Are you showing up where your ideal clients actually hang out — or just where it feels comfortable?
The truth is, strategies shift. What worked in 2022 or 2023 doesn’t necessarily work now. Social media is changing fast. Algorithms limit your reach. And if you’re relying on platforms you don’t control, you might be holding your business back.
My Own 2025 Shift
Here’s me being fully transparent: I’m switching things up in 2025.
For years, I leaned heavily on Facebook. But between constant algorithm changes, warnings that made no sense, and content that rarely reached my audience, I knew I couldn’t keep building on shaky ground.
So here’s my new focus:
- Podcasting (hello, you’re reading this from Queens Rise to CEO! 💕)
- YouTube for evergreen content that works long after it’s published.
- And yes, still keeping a presence on Facebook — but shifting my energy into platforms that give me longevity and control.
This is my business resolution: to build a strategy that isn’t dependent on algorithm luck, but on consistent, evergreen connection.
Questions to Ask Yourself for 2025
If you’re ready to create your own business resolutions, here are a few reflection points:
- What do I need to stop doing?
Maybe it’s overthinking. Maybe it’s showing up inconsistently. Maybe it’s pouring energy into a platform that doesn’t serve you anymore. - Where do I need to be more consistent?
Is it weekly content? Booking discovery calls? Reaching out to boutiques or booking craft shows? - Am I aligning my content with my offers?
Every post, video, or podcast should move your audience a step closer to working with you. - Am I willing to embrace new strategies?
Whether it’s starting your own podcast, testing YouTube, or joining a mastermind, be open to change.
A Word for My Crafters
If you’re a maker, your 2025 strategy should include quality craft shows. Do your research — skip the brand-new shows with low traffic. Instead, invest in shows that have been around for years and know how to advertise. The right venue can mean the difference between a $200 day and a $2,000 day.
And don’t forget: build your community, not just your sales. If you open a Facebook group for your products, ask fun, engaging questions about your customers’ preferences (like favorite colors or styles). Get the right people in, not just more people.
My Biggest Lesson of All
One of the best lessons I’ve ever learned from my own coach is this:
👉 You can’t want someone’s success more than they do.
👉 You can’t want someone’s success more than they do.
That applies to your clients — and it applies to you. If you’re half-in, your results will be half-there. But if you commit fully to your 2025 business resolution, your future self will thank you.
So here’s my challenge: take some time this week to write down your own business resolution. Make it specific, make it doable, and most importantly — commit to it.
Welcome to Queens Rise to CEO! Today, we’re talking about something that many of you have probably wondered: Should you hire a coach? If you’re feeling stuck or overwhelmed about this decision, you’re not alone. It can feel like a big leap, especially when you’re trying to figure out if the investment is worth it. But here’s the thing—having a coach by your side can completely shift how you approach and grow your business.
I’ve been there, too—hesitant, cautious, and wondering if I really needed help or could figure it out on my own. Spoiler alert: having the right coach made a huge difference for me. So, let’s break it all down. By the end of this post, you’ll have a clearer idea of whether a coach is the missing piece you need to move your business forward.
Why Hiring a Coach Can Be a Game-Changer
Let’s be real—building a business isn’t for the faint of heart. There are so many moving pieces, and sometimes it feels like you’re spinning your wheels without getting anywhere. A coach can change all that. They bring clarity to the chaos and give you a plan tailored to your business. Whether it’s setting up your strategy, figuring out your next steps, or simply having someone to cheer you on (because let’s face it, this journey can be lonely), a good coach is there to guide you every step of the way.
I’ve had clients tell me that just having someone they can bounce ideas off or get honest feedback from has been worth every penny. And it’s true! A coach can offer perspectives you didn’t even know you needed and help you avoid common pitfalls that could slow you down.
What to look for when Choosing a Coach
Not all coaches are created equal, so don’t rush into picking one. Start by asking yourself what you need help with. Are you struggling to book clients? Is marketing your weak spot? Or do you just need someone to help you stay on track? Look for a coach who has experience in those specific areas.
It’s also important to find someone who feels like the right fit. You want a coach whose vibe matches yours. If their style doesn’t feel good to you, it’s going to be hard to trust the process. Spend time watching their content, reading their testimonials, and even hopping on a discovery call if they offer one. Trust me, you’ll know when you’ve found someone who “gets” you.
How to Know if Your Ready
You might be thinking, “Okay, this sounds great, but how do I know if I’m ready?” Here’s the truth: you don’t have to have everything figured out before hiring a coach. In fact, the whole point of hiring one is to help you figure it out! If you feel stuck, overwhelmed, or like you’re spinning your wheels, that’s a sign you could benefit from having someone in your corner.
One of the biggest fears I hear is about the cost. I get it—it’s an investment. But the right coach will offer options that work for you. Payment plans are a great way to make coaching more accessible, and any good coach will understand that this is a big step for you.
Don't Skip the Research
Before you commit, do your homework. Follow the coach on social media, join their free groups, or sign up for one of their free resources. This will give you a sneak peek into their teaching style and whether their approach feels aligned with what you need.
Testimonials are another great way to see how they’ve helped others. If you’re still unsure, start small—many coaches offer short-term programs or one-off sessions where you can test the waters before diving into a big commitment.
Take The Leap
At the end of the day, hiring a coach is about making the choice to bet on yourself. It’s about saying, “I deserve support, and I’m ready to grow.” The right coach will help you map out a plan, cheer you on when you hit milestones, and challenge you to go after those big, bold dreams.
So, take your time, trust your gut, and make a decision that feels good for you. Hiring a coach could be the key to unlocking the next level of your business, and I promise—it’s worth it.
What’s your biggest hesitation about hiring a coach? Let me know in the comments—I’d love to hear from you!
