
As a new year approaches, it’s easy to feel a mix of excitement and dread about what lies ahead. You’ve got big goals and an even bigger vision for your business, but just thinking about creating a strategy feels overwhelming. Where do you even begin when your to-do list is endless, and time feels like your biggest enemy?
The good news? Building a business strategy that works doesn’t have to leave you feeling stuck or spinning in circles. With the right approach, you can go from feeling overwhelmed to confidently organized—and ready to tackle 2025 like the boss you are. Here’s how to create a strategy that turns your goals into actionable steps while keeping your sanity intact.
Start with your Big Picture Vision
Before diving into the details, take a moment to zoom out and dream big. What do you want your business to look like by the end of 2025? Think beyond numbers—consider your impact, lifestyle, and the kind of work that lights you up.
Once you’ve clarified your vision, reverse-engineer it. Break that big-picture goal into smaller milestones and tasks that will move the needle forward. By starting with the end in mind, you’ll have a clear roadmap instead of feeling like you’re wandering aimlessly.
Prioritize, Then Plan
The number one cause of overwhelm? Trying to do everything at once. Instead, focus on what will make the biggest difference for your business. What are the top three priorities that will help you reach your vision?
Once you’ve identified your priorities, map out a quarterly or monthly plan to tackle them. This structure will help you focus on fewer things at a time, giving you the bandwidth to do them well instead of juggling too much and getting stuck.
Simplify Your Tools and Systems
The right tools can make or break your strategy. If your current systems are too complicated or spread across too many platforms, it’s time to simplify. Choose one or two tools that work best for your workflow and stick with them.
For example, project management tools like Trello or Asana can help you stay organized, while a simple calendar can keep you on track with deadlines. The key is finding tools that make your life easier, not more stressful.
Build Flexibility into Your Plan
A rigid strategy often leads to burnout. Life happens, and business plans need to adapt. Schedule regular check-ins—monthly or quarterly—to evaluate what’s working and what isn’t.
Give yourself permission to pivot if something isn’t serving your goals. Flexibility doesn’t mean abandoning your strategy; it’s about adjusting to stay aligned with your vision and values.
Focus on Progress, Not Perfection
It’s tempting to wait until you’ve figured out every detail before taking action, but perfectionism is the enemy of progress. A strategy that works is one you can actually implement, even if it’s not flawless.
Celebrate small wins along the way and learn from the bumps in the road. Remember, building a business is a journey, not a race. Consistent action over time will always outperform waiting for the perfect plan.
Conclusion: Create a Strategy that Empowers You
With a clear vision, focused priorities, simplified systems, and flexibility, you can build a 2025 business strategy that truly works for you. The goal isn’t to create a rigid set of rules but a framework that empowers you to move forward with clarity and purpose.
Let this be the year you leave overwhelm behind and step confidently into a more organized, successful version of your business. What’s the first step you’ll take to make it happen?

I'm diving into a little holiday reflection and a whole lot of strategy talk. As coaches and crafters, we often find ourselves re-evaluating our businesses—especially during the holiday season. Grab your favorite drink, settle in, and join me as I share how I’m rethinking my business for 2025 and the steps you can take to kickstart your own growth. From content strategies to shaking up old routines, we’re talking all about creating intentional shifts for success in the new year.
We’ll also explore why discovery calls might not always be the answer, how to reframe your business resolutions, and the importance of aligning your content with your goals. Whether you're a coach planning your next client attraction strategy or a crafter mapping out your next big project, this episode is here to spark ideas and action. Let’s dive in and take our businesses to new heights together!
Episode Highlights
- [00:02:12] Reflecting on 2024: Lessons learned from taking time off.
- [00:03:25] Strategy check: What’s working, what’s not, and why content alignment is key.
- [00:05:13] Social media shifts: Evaluating platforms and trying new approaches.
- [00:07:03] Crafting a business resolution for 2025: Steps to take your business to the next level.
- [00:08:42] Content planning for launches: A two-week strategy to build buzz and momentum.
🌟Featured Message: "Your content strategy should always lead to a bigger purpose—whether it’s a launch, a program, or your next big step.”

Welcome to Queens Rise to CEO! Today, we’re talking about something that many of you have probably wondered: Should you hire a coach? If you’re feeling stuck or overwhelmed about this decision, you’re not alone. It can feel like a big leap, especially when you’re trying to figure out if the investment is worth it. But here’s the thing—having a coach by your side can completely shift how you approach and grow your business.
I’ve been there, too—hesitant, cautious, and wondering if I really needed help or could figure it out on my own. Spoiler alert: having the right coach made a huge difference for me. So, let’s break it all down. By the end of this post, you’ll have a clearer idea of whether a coach is the missing piece you need to move your business forward.
Why Hiring a Coach Can Be a Game-Changer
Let’s be real—building a business isn’t for the faint of heart. There are so many moving pieces, and sometimes it feels like you’re spinning your wheels without getting anywhere. A coach can change all that. They bring clarity to the chaos and give you a plan tailored to your business. Whether it’s setting up your strategy, figuring out your next steps, or simply having someone to cheer you on (because let’s face it, this journey can be lonely), a good coach is there to guide you every step of the way.
I’ve had clients tell me that just having someone they can bounce ideas off or get honest feedback from has been worth every penny. And it’s true! A coach can offer perspectives you didn’t even know you needed and help you avoid common pitfalls that could slow you down.
What to look for when Choosing a Coach
Not all coaches are created equal, so don’t rush into picking one. Start by asking yourself what you need help with. Are you struggling to book clients? Is marketing your weak spot? Or do you just need someone to help you stay on track? Look for a coach who has experience in those specific areas.
It’s also important to find someone who feels like the right fit. You want a coach whose vibe matches yours. If their style doesn’t feel good to you, it’s going to be hard to trust the process. Spend time watching their content, reading their testimonials, and even hopping on a discovery call if they offer one. Trust me, you’ll know when you’ve found someone who “gets” you.
How to Know if Your Ready
You might be thinking, “Okay, this sounds great, but how do I know if I’m ready?” Here’s the truth: you don’t have to have everything figured out before hiring a coach. In fact, the whole point of hiring one is to help you figure it out! If you feel stuck, overwhelmed, or like you’re spinning your wheels, that’s a sign you could benefit from having someone in your corner.
One of the biggest fears I hear is about the cost. I get it—it’s an investment. But the right coach will offer options that work for you. Payment plans are a great way to make coaching more accessible, and any good coach will understand that this is a big step for you.
Don't Skip the Research
Before you commit, do your homework. Follow the coach on social media, join their free groups, or sign up for one of their free resources. This will give you a sneak peek into their teaching style and whether their approach feels aligned with what you need.
Testimonials are another great way to see how they’ve helped others. If you’re still unsure, start small—many coaches offer short-term programs or one-off sessions where you can test the waters before diving into a big commitment.
Take The Leap
At the end of the day, hiring a coach is about making the choice to bet on yourself. It’s about saying, “I deserve support, and I’m ready to grow.” The right coach will help you map out a plan, cheer you on when you hit milestones, and challenge you to go after those big, bold dreams.
So, take your time, trust your gut, and make a decision that feels good for you. Hiring a coach could be the key to unlocking the next level of your business, and I promise—it’s worth it.
What’s your biggest hesitation about hiring a coach? Let me know in the comments—I’d love to hear from you!

In today's episode, we're exploring the goldmine of testimonials. Testimonials can elevate your coaching business, providing the social proof you need to attract new clients. But how do you gather these invaluable endorsements when you're just starting out? We’ll walk you through effective strategies to earn authentic testimonials that will establish your credibility and help you build a thriving coaching practice.
The Importance of Testimonials
Testimonials are the lifeblood of your coaching business. They serve as powerful social proof that can influence potential clients’ decisions. Think of them as your platinum card that opens doors to new opportunities. When prospects see positive feedback from people you've helped, it builds trust and credibility.
Testimonials provide a glimpse into the transformative experiences clients can expect when working with you, making them more likely to choose your services over others.
Joining Niche Facebook Groups
One of the best ways to start gathering testimonials is by joining niche-specific Facebook groups. Find groups that align with your coaching specialty, whether it's life coaching, health coaching, or business strategy.
Participate actively by sharing valuable insights and engaging with members. It's essential to offer genuine value without appearing too promotional. Over time, members will recognize your expertise and be more willing to provide testimonials in exchange for a short coaching session or valuable advice.
Offering Free Mini-Sessions
Offering free mini-coaching sessions is an excellent strategy to build your testimonial portfolio. Reach out to your audience and offer 15-20 minute sessions in exchange for honest feedback. Ensure you give your best during these sessions, as the value you provide will reflect in the testimonials.
These sessions not only help you gather testimonials but also allow potential clients to experience your coaching style firsthand, increasing the likelihood of future paid engagements.
The Dos and Don'ts of Using DMs
Using direct messages (DMs) to request testimonials can be effective if done correctly. However, it’s important to proceed with caution. Start by building a genuine rapport with the individuals you want to approach.
Follow them, engage with their content, and let them get to know you before making a request. Avoid cold messaging or appearing too pushy, as this can be off-putting. Instead, focus on creating a meaningful connection that naturally leads to a testimonial request.
Creating and Nurturing Your Own Group
Another powerful approach is to create your own Facebook group where you can nurture potential clients. By consistently providing value, sharing your expertise, and engaging with members, you build a community that trusts you. Within this group, you can offer mini-sessions, host Q&A sessions, and provide exclusive content.
This environment allows you to gather testimonials organically from members who have benefited from your guidance and support.
Utilizing Testimonials on Your Website and Social Media
Once you have collected testimonials, it’s crucial to showcase them effectively. Feature them prominently on your website, especially on your homepage and sales pages. Use them in your marketing materials and social media posts to highlight your credibility.
Ensure you have permission from your clients to share their feedback and, if possible, include their photos and names to add authenticity. Regularly updating your testimonials will keep your content fresh and relevant, continually building your reputation.
By implementing these strategies, you’ll be well on your way to establishing a reputable and successful coaching business.
Remember, testimonials are more than just praise—they are powerful tools that demonstrate your impact and build trust with potential clients.
So start gathering those golden endorsements and watch your coaching practice flourish!