Organic Marketing Strategies for Coaches & Crafters
Ep: 13: The First Steps to Turn Your Craft Passion into Profit


Have you ever had that moment where you made something with your hands and thought, “I wonder if people would actually pay for this?” I think so many of us have been there. Maybe you’ve been told, “Oh, that’s just a nice hobby,” or brushed off with a smile that made you feel like your dream wasn’t worth taking seriously. I’ve been there too. But here’s the truth: those little creative sparks you have? They’re not random. They’re invitations to something bigger.
When I first started, I had no idea what I was doing. I was crocheting hats and scarves—though honestly, I could barely remember the stitches—and selling them at craft shows. Sometimes I’d spend hours on one piece only to walk away with five dollars in my pocket. It was discouraging, and I questioned myself more than once. But there was also this undeniable joy in creating, in seeing someone’s face light up when they held something I made. That joy kept me going.

Over time, my path shifted. I moved from crocheting to sewing, learning new skills and meeting other crafters who inspired me along the way. I still remember buying my very first sewing machine—a little Singer for $99—and feeling like I was holding the key to a whole new world. I made my first chubby bunny doll and thought, “This is it. This is where the journey really begins.” Looking back, that little doll opened the door to so much more than I could have imagined.
But here’s what I’ve learned: this isn’t an overnight success kind of thing. There were seasons where I kept a 9–5 job because the craft shows weren’t enough. There were times when I opened a gift shop and thought I had “made it,” only to have life pull me in a different direction. It hasn’t been perfect or easy—but every twist and turn has taught me something valuable.
And through it all, the most important lesson has been this: your passion is worth the effort. There will be days when you doubt yourself. There will be people who don’t understand. But if you keep showing up, if you keep creating, and if you keep that spark alive, the money does follow. Maybe not right away, maybe not in the way you expect—but it flows when you lead with love for your craft.

So if you’re sitting there wondering if it’s possible, I want you to know—it is. You don’t have to have it all figured out. You just have to start, keep learning, and trust that the work you’re doing is building something beautiful.
Because here’s the little secret no one tells you: the first step to turning your passion into profit isn’t about money at all—it’s about believing that your creativity is worth something. And once you believe that, everything else has a way of falling into place.


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