As a new year approaches, it’s easy to feel a mix of excitement and dread about what lies ahead. You’ve got big goals and an even bigger vision for your business, but just thinking about creating a strategy feels overwhelming. Where do you even begin when your to-do list is endless, and time feels like your biggest enemy?
The good news? Building a business strategy that works doesn’t have to leave you feeling stuck or spinning in circles. With the right approach, you can go from feeling overwhelmed to confidently organized—and ready to tackle 2025 like the boss you are. Here’s how to create a strategy that turns your goals into actionable steps while keeping your sanity intact.
Start with your Big Picture Vision
Before diving into the details, take a moment to zoom out and dream big. What do you want your business to look like by the end of 2025? Think beyond numbers—consider your impact, lifestyle, and the kind of work that lights you up.
Once you’ve clarified your vision, reverse-engineer it. Break that big-picture goal into smaller milestones and tasks that will move the needle forward. By starting with the end in mind, you’ll have a clear roadmap instead of feeling like you’re wandering aimlessly.
Prioritize, Then Plan
The number one cause of overwhelm? Trying to do everything at once. Instead, focus on what will make the biggest difference for your business. What are the top three priorities that will help you reach your vision?
Once you’ve identified your priorities, map out a quarterly or monthly plan to tackle them. This structure will help you focus on fewer things at a time, giving you the bandwidth to do them well instead of juggling too much and getting stuck.
Simplify Your Tools and Systems
The right tools can make or break your strategy. If your current systems are too complicated or spread across too many platforms, it’s time to simplify. Choose one or two tools that work best for your workflow and stick with them.
For example, project management tools like Trello or Asana can help you stay organized, while a simple calendar can keep you on track with deadlines. The key is finding tools that make your life easier, not more stressful.
Build Flexibility into Your Plan
A rigid strategy often leads to burnout. Life happens, and business plans need to adapt. Schedule regular check-ins—monthly or quarterly—to evaluate what’s working and what isn’t.
Give yourself permission to pivot if something isn’t serving your goals. Flexibility doesn’t mean abandoning your strategy; it’s about adjusting to stay aligned with your vision and values.
Focus on Progress, Not Perfection
It’s tempting to wait until you’ve figured out every detail before taking action, but perfectionism is the enemy of progress. A strategy that works is one you can actually implement, even if it’s not flawless.
Celebrate small wins along the way and learn from the bumps in the road. Remember, building a business is a journey, not a race. Consistent action over time will always outperform waiting for the perfect plan.
Conclusion: Create a Strategy that Empowers You
With a clear vision, focused priorities, simplified systems, and flexibility, you can build a 2025 business strategy that truly works for you. The goal isn’t to create a rigid set of rules but a framework that empowers you to move forward with clarity and purpose.
Let this be the year you leave overwhelm behind and step confidently into a more organized, successful version of your business. What’s the first step you’ll take to make it happen?
I'm diving into a little holiday reflection and a whole lot of strategy talk. As coaches and crafters, we often find ourselves re-evaluating our businesses—especially during the holiday season. Grab your favorite drink, settle in, and join me as I share how I’m rethinking my business for 2025 and the steps you can take to kickstart your own growth. From content strategies to shaking up old routines, we’re talking all about creating intentional shifts for success in the new year.
We’ll also explore why discovery calls might not always be the answer, how to reframe your business resolutions, and the importance of aligning your content with your goals. Whether you're a coach planning your next client attraction strategy or a crafter mapping out your next big project, this episode is here to spark ideas and action. Let’s dive in and take our businesses to new heights together!
Episode Highlights
- [00:02:12] Reflecting on 2024: Lessons learned from taking time off.
- [00:03:25] Strategy check: What’s working, what’s not, and why content alignment is key.
- [00:05:13] Social media shifts: Evaluating platforms and trying new approaches.
- [00:07:03] Crafting a business resolution for 2025: Steps to take your business to the next level.
- [00:08:42] Content planning for launches: A two-week strategy to build buzz and momentum.
🌟Featured Message: "Your content strategy should always lead to a bigger purpose—whether it’s a launch, a program, or your next big step.”
In this episode I will be diving deep into the art of repurposing and revitalizing leftover inventory. Acknowledging the familiar sight of unused products tucked away in craft rooms, here are some practical tips to transform these items into profitable ventures.
Whether it's adding new touches, rebranding as signature pieces, or exploring tax implications, she guides listeners through thoughtful strategies to monetize their creativity effectively.
1. Refurbish and Enhance Existing Inventory
One of the easiest ways to maximize profit from leftover inventory is to refurbish and enhance existing products. Take a look at your unsold items and consider what small additions or modifications could make them more appealing.
Adding a decorative element like a hang tag, a bow, or even some new colors can transform an item’s look and feel. For example, a seemingly plain piece of jewelry can become a bestseller with a splash of vibrant color or an additional charm. By giving your products a fresh twist, you can attract new customers without significant additional costs.
2. Market Unique Selling Points
Items that haven’t sold can often be repositioned as unique, one-of-a-kind pieces. Highlighting the exclusivity of these products can create a sense of urgency and desirability among buyers. Use terms like "signature piece" or "limited edition" to convey the uniqueness of your items. Adding a special card or a personalized note can further enhance their value. By marketing these products as unique, you tap into a niche market that values individuality and exclusivity, making it easier to sell items that might otherwise gather dust.
3. Leverage Tax Benefits
Understanding the tax implications of leftover inventory can also help maximize your profit. Research whether your unsold items can be written off as a business expense. The cost of materials, labor, and even the initial retail price might be considered when filing taxes. Although it requires some research and possibly consulting with a tax professional, leveraging these benefits can provide financial relief and offset some of the losses from unsold inventory. This strategy not only helps clear out old stock but also ensures that you’re financially savvy about your crafting business.
4. Reuse and Recycle Materials
For crafters, materials are often a significant expense. If some of your products can't be sold as they are, consider taking them apart and reusing the materials for new projects. For example, fabric, buttons, and stuffing from unsold dolls can be used in creating new, more desirable products. This approach not only reduces waste but also cuts down on the cost of new materials, ultimately increasing your profit margins. Being resourceful with your materials is a key strategy in maintaining a profitable crafting business.
5. Strategic Inventory Planning
Finally, strategic planning of your inventory can prevent future excess. Analyze which items have consistently sold well and which have not. This analysis can inform your production decisions, ensuring that you create more of what sells and less of what doesn’t.
By aligning your inventory with market demand, you minimize the risk of overproduction and maximize your chances of selling your entire stock. This proactive approach helps in maintaining a lean and profitable inventory, ensuring that you’re always catering to your customers’ preferences.
Maximizing profit from your extra craft inventory requires creativity, strategic thinking, and a willingness to adapt.
By refurbishing products, highlighting unique selling points, understanding tax benefits, reusing materials, and planning inventory strategically, you can turn your leftover items into profitable opportunities.
Embrace these strategies, and watch your crafting business thrive.
For creative women and new coaches, stepping into the world of high-level craft shows can be a game-changer. These events not only provide a platform to showcase your work but also offer invaluable opportunities to connect with a broader audience, gain credibility, and significantly boost your sales.
However, getting into these prestigious events requires more than just talent – it demands a strategic approach, meticulous preparation, and a keen understanding of what show organizers are looking for.
Whether you're an artist, crafter, or creative coach, breaking into the realm of high-level craft shows can seem daunting.
But with the right preparation and mindset, you can navigate this journey successfully. Here are some key strategies to help you stand out and secure a spot in the top-tier craft shows.
1. Research and Select the Right Shows
Not all craft shows are created equal, and choosing the right ones to apply for is crucial. Start by researching shows that align with your style and target audience. Look for events known for their high attendance, reputable organizers, and strong marketing efforts. Websites like Zapplication and Juried Art Services provide comprehensive lists and details of upcoming shows.
Understand the Requirements: Each show will have specific entry requirements and judging criteria. Make sure to thoroughly read the guidelines and tailor your application accordingly.
Analyze Previous Shows: Look at past events to gauge the type and quality of work that gets accepted. This will help you understand the standard you need to meet and exceed.
2. Perfect Your Application
Your application is your first impression, so it needs to be impeccable. High-level craft shows receive numerous submissions, and you want yours to stand out for all the right reasons.
Professional Photos: Invest in high-quality, professional photographs of your work. Clear, well-lit images that highlight the details and craftsmanship can make a significant difference.
Compelling Artist Statement: Write a compelling artist statement that not only describes your work but also tells your story. Explain your inspiration, process, and what makes your creations unique.
Consistent Branding: Ensure that your branding is consistent across all materials. This includes your application, website, social media, and any promotional items.
3. Prepare Your Inventory and Display
Once you've been accepted into a high-level craft show, preparation is key to making the most of the opportunity.
Show-Ready Inventory: Make sure you have enough inventory to meet the potential demand. High-level shows attract large crowds, and you don't want to run out of products.
Eye-Catching Display: Your booth should be visually appealing and professional. Invest in quality display materials and consider the layout carefully to attract and engage visitors.
Pricing Strategy: Have a clear pricing strategy that reflects the value of your work and is competitive with similar artists at the show.
4. Network and Engage
High-level craft shows are not just about selling your work; they're also about building connections and expanding your network.
Interact with Attendees: Engage with visitors to your booth. Share the story behind your work and be genuinely interested in their feedback and questions.
Connect with Fellow Artists: Networking with other artists can provide valuable insights, collaborations, and support.
Follow Up: Collect contact information and follow up with potential customers and collaborators after the show. Building a relationship can lead to future sales and opportunities.
5. Evaluate and Improve
After the show, take time to evaluate your experience and identify areas for improvement.
Assess Sales and Feedback: Analyze your sales data and any feedback received to understand what worked and what didn't.
Refine Your Approach: Use this information to refine your approach for future shows. Whether it's adjusting your display, tweaking your product line, or improving your sales pitch, continuous improvement is key.
Plan for the Next: Start planning for the next show early. Use your learnings to make your next application and participation even more successful.
Getting into high-level craft shows requires effort, strategy, and dedication, but the rewards are well worth it.
By taking a thoughtful and professional approach, you can elevate your creative business, gain exposure, and connect with a broader audience.
So, gear up, prepare meticulously, and step into the exciting world of high-level craft shows with confidence!
In this episode, we're diving deep into the world of medium-sized craft shows. These shows are a step up from the smaller ones, typically spanning two days, requiring set up on a Thursday with shows on Friday and Saturday, or set up on a Saturday with shows on both Saturday and Sunday. We'll explore how much inventory you should have, whether these shows are worth your time and money, and share tips to ensure your success.
Understanding Medium-Sized Craft Shows
Medium-sized craft shows are a significant step up from smaller, community-based events. These shows usually run for two days and attract a larger audience, which means more potential customers for your products. The setup typically begins the day before the event, giving you ample time to arrange your booth and ensure everything looks perfect. These shows often have a higher entry fee, but the increased foot traffic and sales opportunities can make them well worth the investment.
Inventory Essentials: What to Bring
One of the key elements to success at a medium-sized craft show is having the right amount of inventory. You want to ensure you have enough products to last both days of the show. It's essential to consider that the busiest day is usually the first full day of the event. For instance, if the show runs Friday and Saturday, Friday will likely see the most traffic. A good rule of thumb is to have at least 24 to 30 items, allowing you to sell out on the first day and still have products for the second day. Always plan for the possibility of multiple purchases from a single customer.
Finding and Evaluating Craft Shows
Choosing the right medium-sized craft show to participate in requires some research. Look for shows that have been established for several years, as they are more likely to attract a consistent crowd. Newer shows might be less predictable in terms of attendance and sales. Always ask the event promoter about expected attendance and advertising efforts. A well-advertised show with a confident promoter is more likely to yield a good turnout, making your investment worthwhile.
Preparing for the Physical Demands
Medium-sized craft shows can be physically demanding, so it's crucial to be prepared. Make sure you have a trolley or cart to help transport your items from your vehicle to your booth. Plan to arrive early to secure any communal trolleys that might be available. Additionally, pack a change of clothes, snacks, and drinks to keep you energized throughout the day. The setup and takedown process can be exhausting, so taking care of your physical well-being is vital to ensure you can remain enthusiastic and engaging with your customers.
Leveraging Networking Opportunities
One of the hidden benefits of participating in medium-sized craft shows is the opportunity to network with other vendors. Building relationships with your fellow crafters can provide valuable insights into other successful shows and potential collaborations. Vendors often have first-hand knowledge about which shows are worth attending and which ones to avoid. They can also offer support, such as watching your booth if you need a quick break. Make a point to chat with the vendors around you and exchange information about future events.
Embracing the Learning Experience
Every craft show is a learning experience, whether it's a smashing success or a disappointing flop. Use each event to gather information on what works best for your setup, inventory, and customer engagement strategies. Pay attention to which products attract the most interest and refine your approach based on feedback.
Remember, even less successful shows provide valuable lessons that can help you improve and grow your business. Keep a positive attitude, and view each show as a stepping stone toward greater success.
In conclusion, stepping up to medium-sized craft shows can be a fantastic way to grow your business and reach a broader audience.
