20 Simple Etsy Steps to Boost Sales

A checklist for crafty women who are ready to turn their handmade shop into a money-maker
 
 
If you’ve been feeling stuck, overwhelmed, or like you’re doing all the right things but not seeing results—you're not alone. So many creative women pour their heart into their products, but feel lost when it comes to getting consistent sales. That’s why I made this free guide for you.
Inside, you’ll find 20 clear, simple, and effective steps to help you turn your Etsy shop into a place that attracts buyers—not just browsers.
These tips will help you:
✅ Get found in Etsy search
✅ Build trust with potential customers
✅ Improve your listings
✅ Drive more traffic—organically
✅ And boost your sales without burning ou




You deserve to turn your passion into consistent profit—and it starts with a plan made just for creative business owners like you. 💕
You’re not just a hobbyist—you’re a maker, a creative woman who puts her heart, soul, and hours of hard work into every single piece you create. I say this because I get it—I’m a crafter too, and I’ve been exactly where you are. I know what it feels like to dream about turning your passion into something more, but also feel stuck, overwhelmed, or invisible in a sea of other makers.
You’re ready. Ready to stop selling to just friends and family. Ready to start making consistent sales from your beautifully crafted products. Ready to finally have a craft business that supports your life and your dreams.

But if you’re like most crafters, you’ve probably found yourself asking:
◾️How do I get more eyes on my products without feeling like I’m constantly shouting into the void?”
◾️Why does it feel like I’m doing all the things—posting on social media, showing up at craft shows, sharing my work—but still barely making any real sales?”
◾️Is it even possible to grow this into a real, sustainable business without burning out or losing the joy that got me started in the first place?”

Believe me, I’ve asked myself these very questions. I’ve hit those frustrating roadblocks, too. I wasted time on random posts that didn’t connect. I lost hours scrolling through social media, wondering if I was missing some secret. And honestly, I had moments where I doubted if my craft could ever be more than just a hobby.
But here’s the thing—there is a way forward. The answer isn’t in hoping someone stumbles across your booth or your shop. It’s not in endless, aimless posting or comparing yourself to everyone else.
The turning point for me came when I discovered a strategy that was crafted specifically for creatives like us. A clear, step-by-step plan that helped me cut through the noise and actually get my products into gift shops. That strategy helped me go from frustrated and stuck to confident and growing.

If you’re ready to stop guessing and start growing, to move from overwhelmed to organized, and from hoping to knowing—you’re in the right place!





 
Struggling to Get Noticed: You know your work is amazing, but figuring out how to customers feels like a mystery.
Overwhelmed by the Business Side: You love what you do, but marketing, pricing, and strategy feel like a whole different world.

Unclear on Your Next Steps: You’re not sure where to focus—growing your audience, improving your brand, or making consistent sales.

Inconsistent Income: You’re tired of the unpredictable highs and lows and want a business that actually supports you.

What if growing your craft business felt simpler?

Imagine having a step-by-step plan that helps you:
✔ Attract the right people who love your style and want to buy
✔ Build real relationships so your customers keep coming back
✔ Confidently show up online or at events—without sounding “salesy”
✔ Finally grow a business that fits your lifestyle (not the other way around)

You don’t have to guess your way through this.
You just need a plan that works for crafters—and a coach who gets it. 🥰






Hey there! I’m Talena—business strategy coach for creative women who are ready to turn their handmade passion into real profits. 

Whether you’re just getting started or trying to grow your sales, I’m here to help you market your craft biz in a way that feels natural and actually works.
Feeling excited and overwhelmed? You’re not alone. You’ve got the talent, but turning that into steady sales can feel confusing. That’s where I come in—with simple, organic strategies to help you get seen, connect with the right people, and build a business that truly fits you.
I’ve helped crafters grow thriving businesses without burnout, and I’d love to support you, too. 

You’ve already taken the first step—now let’s build that momentum together!


WAYS TO WORK TOGETHER
1:1 COACHING
Personalized support for creative women ready to craft custom strategies that attract buyers and grow their handmade business.
CRAFTERS SOCIAL MEDIA AUDIT
This audit helps crafters like you uncover easy, clear ways to improve your social media. Get practical tips to attract more followers, engage your audience, and turn your craft passion into sales.


THE CRAFTERS INTENSIVE

Client Love......
 
“Talena was such a pleasure to work with". I have gained 22 new potential customers and 7 sales in just a week of following advice and instructions".
~Misi L. of Cantu Creations



“Thanks to Talena, I have learned so many awesome tips and tricks for making my business successful. Trust her as your Business Coach, you will not be disappointed"!
~Joann R. of Melts Amore


I gained so much knowledge and inspiration from Talena. She is a very knowledgeable, experienced, patient, and inspiring coach! I felt seen, heard, and supported by Talena.
I would recommend her to other creative small business owners who need support and want to learn ways to move toward more success in their small businesses.
~K. S Precht.